2013年12月23日 星期一
2013年12月21日 星期六
Product Placement
2013年12月16日 星期一
PSA presatation
- your role in producing the PSA lay-out and video
I found all the pictures in the video. And we discuss all the things and ideas together.
-your group’s overall work
I think we discuss a lot during the movie making. And, we changed our idea many times in order to be better.
Even though there are many reports and homework recently. We still discuss it in detail. We want to completely it successfully.
- is there anything you should improve?
After finishing this PSA, i think i can improve my skill to use the software. This time, because i am not so good at using the software, i just think the idea, found the pictures and gave some advice to the video maker.
- are you happy with your work?
Yes, although it was not so perfect, but we do it together. Although we encounter many difficulties, we all complete them finally.
2013年12月2日 星期一
copywriting
Do a web
search Look for a print ad to analyze Identify the elements
of the ad
◦What kind of headline was used?
BURGER KING
◦Was there a subhead and a slogan?
WHOPPER
◦Was the visual attractive?
Yes, there are two different kinds of size in the picture. Therefore, we can directly see how different they are and also make a compare to them. We can easily know which one we will choose.
◦Was the overall lay-out creative? Does it make the readers think? In what way?
I think the lay-out is simple but creative. I like this kind of simple way, although it is very simple but we can understand the main points in a very short time. For example, the most attractive angle make me think about this is the most delicious food that I must can't not miss it. Also, the way it used to describe the food impressed me.
Embed your chosen ad into your blog post (add the web link)
http://tw.images.search.yahoo.com/images/view;_ylt=A8tUwJk7T5xSfGAACwJt1gt.;_ylu=X3oDMTI0N3ZzOTk2BHNlYwNzcgRzbGsDaW1nBG9pZAM1NTNmMWNlNjJlZDMzN2QzMTcyMjMwYTk3ZDI4MWQ2MQRncG9zAzEzNQRpdANiaW5n?back=http%3A%2F%2Ftw.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dprint%2Bad%26ei%3DUTF-8%26fr%3Dyfp%26spos%3D48%26nost%3D1%26tab%3Dorganic%26ri%3D135&w=400&h=289&imgurl=static5.businessinsider.com%2Fimage%2F4f0c88476bb3f7ad27000020-400-300%2F4-another-big-advertising-lie-is-that-fast-food-looks-as-good-in-real-life-as-it-does-in-ads-heres-an-advertised-versus-actual-whopper.jpg&rurl=http%3A%2F%2Ftruthaholics.wordpress.com%2F2013%2F03%2F08%2Fad-brainwash-15-biggest-lies-ever-told-by-major-advertisers%2F&size=24KB&name=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&p=print+ad&oid=553f1ce62ed337d3172230a97d281d61&fr2=&fr=yfp&tt=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&b=121&ni=21&no=135&ts=&tab=organic&sigr=139a78moo&sigb=13cekkvkk&sigi=16d3shkaf&.crumb=oAcVVhiWjeB&fr=yfp
◦What kind of headline was used?
BURGER KING
◦Was there a subhead and a slogan?
WHOPPER
◦Was the visual attractive?
Yes, there are two different kinds of size in the picture. Therefore, we can directly see how different they are and also make a compare to them. We can easily know which one we will choose.
◦Was the overall lay-out creative? Does it make the readers think? In what way?
I think the lay-out is simple but creative. I like this kind of simple way, although it is very simple but we can understand the main points in a very short time. For example, the most attractive angle make me think about this is the most delicious food that I must can't not miss it. Also, the way it used to describe the food impressed me.
Embed your chosen ad into your blog post (add the web link)
http://tw.images.search.yahoo.com/images/view;_ylt=A8tUwJk7T5xSfGAACwJt1gt.;_ylu=X3oDMTI0N3ZzOTk2BHNlYwNzcgRzbGsDaW1nBG9pZAM1NTNmMWNlNjJlZDMzN2QzMTcyMjMwYTk3ZDI4MWQ2MQRncG9zAzEzNQRpdANiaW5n?back=http%3A%2F%2Ftw.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dprint%2Bad%26ei%3DUTF-8%26fr%3Dyfp%26spos%3D48%26nost%3D1%26tab%3Dorganic%26ri%3D135&w=400&h=289&imgurl=static5.businessinsider.com%2Fimage%2F4f0c88476bb3f7ad27000020-400-300%2F4-another-big-advertising-lie-is-that-fast-food-looks-as-good-in-real-life-as-it-does-in-ads-heres-an-advertised-versus-actual-whopper.jpg&rurl=http%3A%2F%2Ftruthaholics.wordpress.com%2F2013%2F03%2F08%2Fad-brainwash-15-biggest-lies-ever-told-by-major-advertisers%2F&size=24KB&name=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&p=print+ad&oid=553f1ce62ed337d3172230a97d281d61&fr2=&fr=yfp&tt=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&b=121&ni=21&no=135&ts=&tab=organic&sigr=139a78moo&sigb=13cekkvkk&sigi=16d3shkaf&.crumb=oAcVVhiWjeB&fr=yfp
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