2013年12月2日 星期一

copywriting

Do a web search Look for a print ad to analyze Identify the elements of the ad

What kind of headline was used?
BURGER KING
Was there a subhead and a slogan?
WHOPPER
Was the visual attractive?
Yes, there are two different kinds of size in the picture. Therefore, we can directly see how different they are and also make a compare to them. We can easily know which one we will choose.
Was the overall lay-out creative? Does it make the readers think? In what way?
I think the lay-out is simple but creative. I like this kind of simple way, although it is very simple but we can understand the main points in a very short time. For example, the most attractive angle make me think about this is the most delicious food that I must can't not miss it. Also, the way it used to describe the food impressed me.

Embed your chosen ad into your blog post (add the web link)
http://tw.images.search.yahoo.com/images/view;_ylt=A8tUwJk7T5xSfGAACwJt1gt.;_ylu=X3oDMTI0N3ZzOTk2BHNlYwNzcgRzbGsDaW1nBG9pZAM1NTNmMWNlNjJlZDMzN2QzMTcyMjMwYTk3ZDI4MWQ2MQRncG9zAzEzNQRpdANiaW5n?back=http%3A%2F%2Ftw.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dprint%2Bad%26ei%3DUTF-8%26fr%3Dyfp%26spos%3D48%26nost%3D1%26tab%3Dorganic%26ri%3D135&w=400&h=289&imgurl=static5.businessinsider.com%2Fimage%2F4f0c88476bb3f7ad27000020-400-300%2F4-another-big-advertising-lie-is-that-fast-food-looks-as-good-in-real-life-as-it-does-in-ads-heres-an-advertised-versus-actual-whopper.jpg&rurl=http%3A%2F%2Ftruthaholics.wordpress.com%2F2013%2F03%2F08%2Fad-brainwash-15-biggest-lies-ever-told-by-major-advertisers%2F&size=24KB&name=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&p=print+ad&oid=553f1ce62ed337d3172230a97d281d61&fr2=&fr=yfp&tt=Ad+brainwash%3A+15+biggest+LIES+ever+told+by+major+advertisers+...&b=121&ni=21&no=135&ts=&tab=organic&sigr=139a78moo&sigb=13cekkvkk&sigi=16d3shkaf&.crumb=oAcVVhiWjeB&fr=yfp


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